Non-Alcoholic Beverages
C4 Energy Launches Beer-Inspired SKU to Chase Sober-Curious Demand
C4 Energy's All Hopped Up enters the energy drink aisle with a light-beer-and-orange flavor, debuting on TikTok Shop an…
Non-Alcoholic Beverages 72 stories
Non-Alcoholic Beverages
Sangría Señorial Extends NAB Line with Zero-Sugar SKU
Sangría Señorial Zero enters select retail and online channels in single glass bottles and 1.5-liter PET, broadening th…
Non-Alcoholic Beverages
United Food Group Expands Dispensing Equipment Platform for Foodservice
United Food Group is scaling its Perfect Servings® dispenser portfolio through 2026 and into 2027, targeting foodservic…
Non-Alcoholic Beverages
Twisted Alchemy Adds Mandarin SKU to Whole Foods Cold-Press Set
Twisted Alchemy's third core citrus SKU — cold-pressed from 36 mandarins per 16 oz bottle, zero additives — enters Whol…
Non-Alcoholic Beverages
Maison VIVE Targets Miami On-Premise With Single-Use Siphon Format
Maison VIVE's siphon-format sparkling water enters Miami's on-premise channel through the Première Pour Society, offeri…
Non-Alcoholic Beverages
TRIP Hits $200M Revenue as Celeb Equity Deal Fuels Non-Alc Push
TRIP projects $200 million in 2026 revenue as calming drinks outpace gut health and hydration as the fastest-growing fu…
Non-Alcoholic Beverages
Bucked Up Launches Six-SKU Halloween RTD and Pre-Workout Drop
Bucked Up's Limi-Dead Edition deploys a single crossover flavor — Franken Juice caramel apple — across all five pre-wor…
Non-Alcoholic Beverages
SOPREME Soursop Eyes Wholesale Network After Amazon Launch
SOPREME Soursop, a single-ingredient 100% pure soursop juice sourced from Vietnam's Mekong River Delta, is targeting gr…
Non-Alcoholic Beverages
Athletic Brewing Adds NFL QBs Maye & Prescott as Athlete-Owners
Athletic Brewing Company, which holds over 50% of the NA craft beer market, expands its athlete-owner roster with two m…
Non-Alcoholic Beverages
Optimum Nutrition Launches Protein-Fortified Non-Alc Brew via DTC
Optimum Nutrition's ChampionSips pairs an American pils-style non-alc brew with pea and rice protein, marking the sport…
Non-Alcoholic Beverages
Tractor Beverage's Haymaker Tonic Lands 50-Door Wegmans Deal
Tractor Beverage Company's Haymaker apple cider vinegar sparkling tonic enters 50 Wegmans Food Markets locations in the…
Non-Alcoholic Beverages
IBC Posts 31% Growth Since 2021, Launches Loyalty Program at 30-Year Mark
Innovative Beverage Concepts hits its 30th anniversary with sustained volume gains, a widening distributor network acro…